Ad platforms optimise for what you tell them to optimise for. If that signal is a click, you get clicks. This engagement fixes the measurement first, then builds and manages campaigns against the outcomes that actually matter to the business.
What you gain
The problem
Campaigns report strong platform numbers while the sales team sees no difference. Usually the conversion signal being sent back to the platform is wrong, so the algorithm is optimising toward the wrong person.
The approach
I audit tracking and conversion definitions before touching budget, feed qualified-lead and revenue signals back to the platforms, then run a disciplined test cycle on audience, offer and creative.
What I help with
Concrete artefacts, not a summary slide. Everything below is documented and handed over.
Tracking and conversion audit with fixes
Campaign architecture and naming conventions
Audience and targeting plan
Creative testing roadmap
Landing page conversion recommendations
Weekly performance reporting
Monthly strategy review
The performance marketing engagement in five phases.
Review tracking, conversion definitions, account structure and historical performance before changing spend.
Fix measurement so platforms optimise toward qualified leads and revenue rather than raw clicks.
Rebuild campaigns with a clean structure and a deliberate first round of creative and audience tests.
Run one structured test cycle at a time so results stay attributable to a single change.
Increase budget on what proves out and cut what doesn't, reviewing against pipeline monthly.
Results depend on your baseline, so these are the changes the work is designed to produce rather than a promised percentage.
Reporting connects budget to qualified leads and revenue instead of stopping at CTR.
A structured test cadence means every cycle produces a decision, not just data.
Overlapping audiences and underperforming placements removed early.
This engagement fits best when at least two of these describe your situation.
Most commonly Meta and Google, with LinkedIn where the audience justifies the cost. Platform choice follows the audience research rather than preference.
Bring your current setup and the outcome you need. The first call is about deciding whether this engagement is the right one — not about selling you into it.
Typical reply within one business day