Buying more traffic is the expensive way to grow. This engagement studies how people actually use your site, finds the specific points where intent is lost, and tests changes in an order that produces evidence rather than opinions.
What you gain
The problem
Visitors reach the page, spend a moment, and go. Without behavioural data the team redesigns based on preference, and results stay flat because the actual blocker was never identified.
The approach
I combine analytics, session behaviour and qualitative input to locate real friction, then prioritise fixes by expected impact and effort. Big obvious problems get fixed directly; genuinely uncertain choices get tested.
What I help with
Concrete artefacts, not a summary slide. Everything below is documented and handed over.
Funnel analysis with drop-off quantified
Behavioural and heuristic UX review
Prioritised optimisation backlog
Rewritten copy and layout recommendations
Test plan with sample size requirements
Implementation support and QA
Results readout with next-cycle recommendations
The conversion optimization engagement in five phases.
Quantify where in the funnel people leave and how that differs by device and source.
Session behaviour, form analytics and direct customer input to explain why they leave.
Rank changes by expected impact against implementation effort.
Run properly sized experiments on the uncertain changes and ship the obvious fixes directly.
Apply what wins across comparable pages and document the reasoning for the next cycle.
Results depend on your baseline, so these are the changes the work is designed to produce rather than a promised percentage.
The same traffic produces more enquiries, improving the economics of every channel at once.
Design debates resolved by test results rather than seniority.
Your team leaves with a prioritisation method and a test template they keep using.
This engagement fits best when at least two of these describe your situation.
Statistically valid tests generally need a few thousand visitors per variant per month. Below that we use qualitative research and heuristic analysis, then ship changes directly and measure before-and-after carefully.
Bring your current setup and the outcome you need. The first call is about deciding whether this engagement is the right one — not about selling you into it.
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